I have two resolutions this year: one for myself and one I think we could all adopt.
My personal one – because I only eat meat and dairy (should really have been a farmer or rustler) – is to eat (with regularity) fruit and vegetables. Apparently I’ll never get ill, have boundless energy and reap other benefits which are more disputable…
My second one, which I think can apply to us all, is to make 2015 an awesome year for marketing.
And how do you propose we do that? I hear you cry…
Well, here is my five-step strategy for an Awesome 2015 (adapted from Zen).
- Create habits, not goals (or resolutions!). The determination to fulfil resolutions can fade with the year’s newness. Instead, think about real ways that you can improve your marketing. Focus on one new work/marketing habit at a time and give it your full attention, until it becomes automatic (a habit). Then start on another new habit.
- Be all in. Most people fail at their resolutions because they write them down, start acting on them all at once and then quit when things get hard. Fully commit to making one change at a time – pick a small one to start, find a way to be ‘all in’ (make it part of your routine perhaps, or form a group with other people who have the same goal to help each other along) and you’ll make your habits stick.
- Focus on weekly adaptations. Most people try to focus on something that will take a year to achieve – but this makes it easy to lose motivation. And what if things change during that year? Instead, focus on one week at a time. And each week, see how you can adapt your marketing techniques so that your method gets better and better over time. Review how you did, find the obstacles and plan around them for the next week.
- Find your crew. You can do great things on your own, but you’re much more likely to get them done if you have a group of colleagues who are holding you accountable and who you’re holding accountable, too. Hold each other’s feet to the fire. Cheer each other on. Hold regular meetings to make sure everyone is staying on track and don’t let your crew fall behind.
- Fill your year with curiosity and a marketing learning stance. If you find that your goals remain unreached or that your steely resolve has wandered, don’t make the mistake of thinking you’ve failed. This is just a wake-up call to let you know that you need to change something. Real failure is repeating the same behaviours and expecting a different result. As long as we treat every outcome as a learning opportunity, success or failure can be equally valuable in helping us win in the long run.
Happy New Year.