The Marketing Practice (TMP) has continued its success story at the B2B Marketing Awards, picking up three trophies from this year’s ceremony on 19 November. The agency has won more trophies (14) than any other agency over the past three years.
The agency won in two of the Awards’ most competitive categories this year: ‘Best Lead Generation or Nurturing Campaign’ with Genpact and ‘Most Commercially Successful Campaign’ with Atos.
For the third year in a row TMP was runner-up in the ‘Marketing Communications Agency of the Year’ category.
It is also the third year in a row that the agency has picked up the award for ‘Best Lead Generation or Nurturing Campaign’. Clive McNamara, Chairman and Founder of TMP, believes this is evidence of the agency’s continued focus on driving unrivalled commercial outcomes from marketing:
“For 13 years TMP has driven programmes for clients based on a single principle: that marketing should be the engine room for business growth. I think over recent years that’s been reflected in the maturity of the campaigns that are winning B2B Marketing awards.
“What I’m most delighted by is the consistency we’ve shown. For years we’ve been winning the same awards again and again, and consistently featured amongst the top agencies. I think that shows how our highly focused approach is incredibly effective for our clients.”
Atos’ Lead Generation Factory was in fact a former winner in the Lead Generation category in 2013, before being named the Most Commercially Successful Campaign in 2015 for delivering a sales return of €240 for every €1 spent.
Genpact’s ‘Intelligent Business Operations’ campaign saw Marketing’s contribution to sales pipeline increase from 5% to 27% over 6 months, revolutionising the Sales and Marketing relationship and setting an example that is being replicated globally.
The agency has recently expanded its operations into Germany, with an office based in Munich. McNamara believes the awards provide a strong foundation for the agency’s expansion:
“Awards in their own right are just recognition. What matters is that we know how we can use those winning principles to be successful with other clients, both new and existing. As we expand into new geographies, it’s vital that we stay true to the same focus that has brought us success so far, but that we evolve our methods to changing markets and buying habits.”
Notes for editors
The Marketing Practice was founded in 2002 to offer fully-integrated marketing services to blue chip business-to-business organisations. Located in a tithe barn in East Hendred, Oxfordshire, the agency operates global programmes for clients including O2, Microsoft, Standard Life and Canon. Founder and chairman Clive McNamara created the company with the belief that the best marketing combines the driving of a business’s reputation (brand) and revenue (sales opportunities) in a single place.
Claire Lund, email@example.com