Like Obelix and the magic potion, Lindsay was dropped into a cauldron of B2B marketing as a small child. She has been immersed in B2B marketing for over 10 years, currently as co-founder and Chairman of The Marketing Practice, and previously as Global Head of Marketing Communications for enterprise software vendor AIT.

In this time, she has driven marketing programmes and campaigns for global organisations including SAP, Unisys and Adobe, as well as fast-growth companies like Detica and LivePerson. She has also found time for her passions for scuba diving, surfing, shopping and shocking 90’s house music.

Lindsay’s current role focuses on the vision and marketing philosophy of The Marketing Practice, as well as ensuring that the fast-growth company remains a truly inspirational place to work.

A major part of this is her influence in driving the development of tools and techniques that support the creation of sales-approved marketing programmes.

She is now a regular commentator on marketing’s evolving role in driving B2B sales – taking the marketing department from indefensible to indispensible, and is a McKinsey Quarterly Panel member.

The opinions on this blog are personal and do not necessarily reflect those of The Marketing Practice or its clients.

The Marketing Practice’s website can be found here

Lindsay can be contacted at lwillott@themarketingpractice.com

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