Comments on: 10 things to check when designing B2B lead generation campaigns http://blog.themarketingpractice.com/how-to/10-tests-of-a-great-b2b-lead-generation-campaign 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Telemarketing http://blog.themarketingpractice.com/how-to/10-tests-of-a-great-b2b-lead-generation-campaign/comment-page-1#comment-26415 Telemarketing Fri, 09 Dec 2011 20:02:19 +0000 http://blog.themarketingpractice.com/?p=119#comment-26415 It's so important to understand your audiance and prepare for the campaign.....but its also vital to ensure that this is executed through the lead generation process. Telemarketeers in particular are inclined to wander from this process very quickly and its important to keep them on track. It’s so important to understand your audiance and prepare for the campaign…..but its also vital to ensure that this is executed through the lead generation process. Telemarketeers in particular are inclined to wander from this process very quickly and its important to keep them on track.

]]> By: Paul Everett http://blog.themarketingpractice.com/how-to/10-tests-of-a-great-b2b-lead-generation-campaign/comment-page-1#comment-14 Paul Everett Wed, 17 Sep 2008 17:52:33 +0000 http://blog.themarketingpractice.com/?p=119#comment-14 I'm not sure if I want to add one, or just have it as a principle the hangs over all of the points, but I think we also have to consider measurement. Many of these points are, in their way, about breaking the overall goal (i.e. a qualified lead ready to be pursued by the sales team) into achievable stages that we can persuade the audience to follow. But when we start to break it up into these stages, we need to make sure that each stage has its own goals that we can measure to make sure we're on track. So if I did add an 11th check, it would be to make sure there are set review points along the way and to panic/act as soon as one is missed. I’m not sure if I want to add one, or just have it as a principle the hangs over all of the points, but I think we also have to consider measurement. Many of these points are, in their way, about breaking the overall goal (i.e. a qualified lead ready to be pursued by the sales team) into achievable stages that we can persuade the audience to follow. But when we start to break it up into these stages, we need to make sure that each stage has its own goals that we can measure to make sure we’re on track.

So if I did add an 11th check, it would be to make sure there are set review points along the way and to panic/act as soon as one is missed.

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