We’ve been doing an increasing amount of bid support and win-based marketing work for clients in recent months.
With their strong understanding of positioning and presentation, B2B marketing departments complement the sales team’s skills are well placed to make a real impact on the outcome of a bid.
There’s a range of win-based activity you can undertake to support sales. We’ve a free powerpoint outlining the best of these - available from The Marketing Practice’s main site here.
1 comment
Lindsay,
This is brilliant stuff! Terrific download. You are clearly demonstrating what I’ve been thinking — that B2B marketing is increasingly about providing insight and guidance that enables the buyer to make a successful decision in a complex and difficult situation. Consider me a new fan.
Best,
Britton Manasco
Illuminating the Future
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