I’m pleased to be able to make available our web 2.0 planning guide. We’ve had a lot of interest in this document, as marketers look to introduce more “pull” techniques into their programmes. You can download it here for free: B2B web2 blotter
It provides a process for thinking through your approach, suggests how different tecnhiques can be used to relieve pressure at points in the sales funnel and provides management considerations for marketers using web 2.0 for lead generation for the first time.
Easy to use, fill in, make notes on, and share in a brainstorming meeting. Do drop me a line or reply in the comments field with any questions.
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Was directed to this interesting blog article arguing that it’s foolish to start outlining long-term Web 2.0 marketing strategies while no one yet knows how Web 2.0 is going to change to world.
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