Comments on: Seven things to do with a happy customer http://blog.themarketingpractice.com/how-to/seven-things-to-do-with-a-happy-customer 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Casey Hibbard http://blog.themarketingpractice.com/how-to/seven-things-to-do-with-a-happy-customer/comment-page-1#comment-29 Casey Hibbard Fri, 26 Sep 2008 15:46:56 +0000 http://www.tmpsvr3.co.uk/blog/?p=13#comment-29 I appreciate your calling attention to the many ways people can maximize satisfied customers. Most do not leverage this asset as much as they could. It's about partnering with customers to publicize the joint success you have achieved. Framing these activities as "joint-promotional opportunities" is key. Casey I appreciate your calling attention to the many ways people can maximize satisfied customers. Most do not leverage this asset as much as they could.

It’s about partnering with customers to publicize the joint success you have achieved. Framing these activities as “joint-promotional opportunities” is key.

Casey

]]> By: Paul Everett http://blog.themarketingpractice.com/how-to/seven-things-to-do-with-a-happy-customer/comment-page-1#comment-24 Paul Everett Wed, 24 Sep 2008 23:06:51 +0000 http://www.tmpsvr3.co.uk/blog/?p=13#comment-24 Hi Mdazz - we’ve certainly seen some clients build the requirement to give a testimonial into their contracts (typically the larger businesses), but it’s a long way from this to some of the techniques Lindsay’s suggested here. Having it in the contract may even be counter-productive - what’s actually needed is an ongoing effort to build advocacy among clients. Some really great account managers do this naturally, some companies seem to encourage it (usually the smaller ones, in our experience), but others need to put official programmes in place to get customers to the point where they’re willing to help you in these kind of ways. Hi Mdazz – we’ve certainly seen some clients build the requirement to give a testimonial into their contracts (typically the larger businesses), but it’s a long way from this to some of the techniques Lindsay’s suggested here.

Having it in the contract may even be counter-productive – what’s actually needed is an ongoing effort to build advocacy among clients. Some really great account managers do this naturally, some companies seem to encourage it (usually the smaller ones, in our experience), but others need to put official programmes in place to get customers to the point where they’re willing to help you in these kind of ways.

]]> By: Mdaz77 http://blog.themarketingpractice.com/how-to/seven-things-to-do-with-a-happy-customer/comment-page-1#comment-22 Mdaz77 Wed, 24 Sep 2008 22:58:47 +0000 http://www.tmpsvr3.co.uk/blog/?p=13#comment-22 Very interesting to read your ideas. There are for sure some that we will be taking up, that I can understand will work quickly. But do you have advice for people struggling to persuade customers to give testimonials? I have heard of some business that now build the case study or press release into their contract - are there less demanding ways? Very interesting to read your ideas. There are for sure some that we will be taking up, that I can understand will work quickly. But do you have advice for people struggling to persuade customers to give testimonials? I have heard of some business that now build the case study or press release into their contract – are there less demanding ways?

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