Comments on: The C-suite’s use of social media http://blog.themarketingpractice.com/how-to/the-c-suites-use-of-social-media 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Koch http://blog.themarketingpractice.com/how-to/the-c-suites-use-of-social-media/comment-page-1#comment-3713 Chris Koch Mon, 02 Nov 2009 19:55:37 +0000 http://blog.themarketingpractice.com/?p=1149#comment-3713 Lindsay, I think you're taking my comment about business case out of context. I was not asserting that increasing C-suite use of social media means that you should create a standalone business case for social media with them that isn't integrated with other marketing. As I said in my post, I think marketers have the potential to use social media to help C-level executives build up their networks of peer relationships. Is that worth marketing investment right now? I think so. But I'm still waiting to discover the marketing tactic or strategy that is able to stand on its own. Social media is no exception. Chris Lindsay,

I think you’re taking my comment about business case out of context. I was not asserting that increasing C-suite use of social media means that you should create a standalone business case for social media with them that isn’t integrated with other marketing. As I said in my post, I think marketers have the potential to use social media to help C-level executives build up their networks of peer relationships. Is that worth marketing investment right now? I think so. But I’m still waiting to discover the marketing tactic or strategy that is able to stand on its own. Social media is no exception.

Chris

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