Useful 2009 IT marketing spend statistics released this week by IDC research – there’s a free webinar here covering the research. Some of the main benchmarking highlights, as described by Jon Miller:

-Marketing Budget Ratio (marketing spend/revenue): 2.8% average (2.6% for hardware, 5.1% for software, 0.8% for services)

- Program-to-People Ratio (program spend as a % of total mktg. spend): 61%

- Marketing Staff Throughput Ratio (program spend per staff): $293,000

- Slide 23 describes how companies allocate their program budgets across events, advertising, direct marketing, marketing support and sales tools, digital marketing

- Slide 24 shows how staff is allocated across functions

- Slide 25 shows how companies are allocating their digital marketing budgets across advertising, search, email, etc.

Note that these benchmarks are for large IT companies with average revenue of $6 billion a year.