Comments on: 5 biggest priorities of B2B marketers http://blog.themarketingpractice.com/indispensible-marketing-department/5-biggest-priorities-of-b2b-marketers 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Simon Carter http://blog.themarketingpractice.com/indispensible-marketing-department/5-biggest-priorities-of-b2b-marketers/comment-page-1#comment-3742 Simon Carter Thu, 05 Nov 2009 23:38:08 +0000 http://blog.themarketingpractice.com/?p=1104#comment-3742 I would love to know the data sampling for this research, as I just cannot believe that the top two answers for B2B Marketeers are around online. Yes online is of growing importance, but I would contend it is only part of the mix... & I would worry if marketeers are chasing this dragon, simply because it is cheap, and hence it allows them to show they are doing something. How many of us have ever awarded serious business to a supplier who has (only) contacted us online? It doesn't happen... & if marketeers think they can still reach sales targets this way, they are barking mad! I would love to know the data sampling for this research, as I just cannot believe that the top two answers for B2B Marketeers are around online. Yes online is of growing importance, but I would contend it is only part of the mix… & I would worry if marketeers are chasing this dragon, simply because it is cheap, and hence it allows them to show they are doing something.

How many of us have ever awarded serious business to a supplier who has (only) contacted us online? It doesn’t happen… & if marketeers think they can still reach sales targets this way, they are barking mad!

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