Comments on: CPG IT Head, on managing and selecting suppliers http://blog.themarketingpractice.com/indispensible-marketing-department/it-head-supplier-selection 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Tracey Adams http://blog.themarketingpractice.com/indispensible-marketing-department/it-head-supplier-selection/comment-page-1#comment-419 Tracey Adams Mon, 16 Mar 2009 22:00:08 +0000 http://blog.themarketingpractice.com/?p=779#comment-419 CPG is one of the industries seeing very hard to predict demand right now - some products that you would expect to be more popular aren't selling, while other are. And some of the rumours (like people spending more on food eating in to make up for not eating out) don't seem to be true, according to a Today interview the other day, while others are (like more purchases of bath soaps etc as people have baths for 'a treat'). And where demand is unpredictable, they need more ability to react, so better intelligence, and better IT. CPG is one of the industries seeing very hard to predict demand right now – some products that you would expect to be more popular aren’t selling, while other are. And some of the rumours (like people spending more on food eating in to make up for not eating out) don’t seem to be true, according to a Today interview the other day, while others are (like more purchases of bath soaps etc as people have baths for ‘a treat’).

And where demand is unpredictable, they need more ability to react, so better intelligence, and better IT.

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