The Economist’s Intelligence Unit has released this report Future Tense: The Global CMO
This is interesting from two perspectives. A glimpse of the global CMO trend will help us understand where all our jobs are going. At the same time, many of us are marketing to these CMOs.
One of the major themes for me was the view that the CMO is increasingly becoming a gatekeeper of critical customer intelligence information. The report suggests that marketing departments will increasingly become integrated marketing & communications organisations: there to gather, develop and use customer information.
The role of how the two-way customer communications now happening as a result of the web is covered, as are the opportunities presented by it.
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