McKinsey has just published its “Industry trends in the downturn” snapshot, covering predictions for consumer goods, chemicals, technology and steel industries.

The outlook for consumer goods is mixed, based on the fact that consumers change their habits and priorities in a recession, rather than making general cuts, McKinsey argues. The key is therefore understanding any category’s likely performance.

The report believes that technology will fare broadly better than in 2001 because IT is already managed more effectively and spending is, if anything, behind the 10 year average.

The chemicals prediction is focused on geographic moves; the report highlighting that lower cost Chinese and Middle Eastern players could supplant higher cost, established businesses.

McKinsey predicts that the steel industry is likely to recover, evidencing the infrastructure growth in India, China and the Middle East.

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