IBM has claimed that analytics will be bigger than CRM and ERP combined, heralding a new era of “information led transformation”.
Interviewed by MyCustomer.com, Ovum analyst Madan Sheina said “The company is now poised to funnel even more of its profits into BI and analytics over the coming years, anticipating that they will be bigger than the ERP market two decades prior – the tipping point being a shift from business automation to business optimisation.” The company’s main “information on demand” products centre around sales analytics, workforce performance and supply chain management.
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