This photo was taken in Asda Walmart in Swindon on Saturday. This is about 1/3 of the checkout queues that stretched up and down the front of the store. As the man behind me in the queue commented “I’ve never seen it like this, not even at Christmas”. He’d driven nearly an hour to get to the store by the way.
If it’s indicative of Asda’s trade as a whole then it’s a very good reason to undertake sub-vertical targeting. “Retail” as a whole might be very challenging right now, but targeting the sub-verticals, the grocery and discounting areas, could prove very fruitful.
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