…this time a quite positive (surely not) report on IT spending’s prospects. And not in a “we have to stay positive” way, but in a “IT spending won’t go down too much because it is already fairly sensible, and IT will be key in reducing other costs” way. http://www.vnunet.com/vnunet/news/2229263/recession-bad
Or… Tower Group’s view today that the UK government’s bank bail out it will create a two-tier spending system. http://www.finextra.com/fullstory.asp?id=19221
As I argued a couple of weeks ago, the only way to really understand this is to get out there and speak directly to customers – then build 2009 sales-aligned marketing programmes that address their needs and fit their plans.
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