Comments on: Security budgets untouched? http://blog.themarketingpractice.com/itboomhunter/security-budgets-untouched 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: David van Schaick http://blog.themarketingpractice.com/itboomhunter/security-budgets-untouched/comment-page-1#comment-122 David van Schaick Thu, 30 Oct 2008 17:44:36 +0000 http://blog.themarketingpractice.com/?p=305#comment-122 Ernst & Young seem to agree with Forrester regarding the likelihood that information security is not likely to be subject to spending cuts. http://www.computing.co.uk/computing/news/2228280/security-spending-unlikely-hit In this case, 50 per cent plan to increase spending on IT security as a percentage of overall spending. What's also interesting is that 85 per cent of respondents saw damage to brand reputation as the most significant consequence of data loss. So this is not just about prevention but also how the fallout is managed. By logical extension, we might argue that the value of IT security is as much in the impression of security as the actual measures themselves. So any investment in new initiatives will provide ammunition in the PR war to win the trust of customers and the public, perhaps. Ernst & Young seem to agree with Forrester regarding the likelihood that information security is not likely to be subject to spending cuts.

http://www.computing.co.uk/computing/news/2228280/security-spending-unlikely-hit

In this case, 50 per cent plan to increase spending on IT security as a percentage of overall spending.

What’s also interesting is that 85 per cent of respondents saw damage to brand reputation as the most significant consequence of data loss. So this is not just about prevention but also how the fallout is managed.

By logical extension, we might argue that the value of IT security is as much in the impression of security as the actual measures themselves. So any investment in new initiatives will provide ammunition in the PR war to win the trust of customers and the public, perhaps.

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