http://blog.themarketingpractice.com/itboomhunter/where-to-focus-in-retail-now 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.themarketingpractice.com/itboomhunter/where-to-focus-in-retail-now/comment-page-1#comment-378 Johann Catburgen Wed, 04 Feb 2009 19:44:10 +0000 http://blog.themarketingpractice.com/?p=624#comment-378 This article is really interesting but I'd go further and say that, in essence, the five bullet points can really be summarised down to just the last one: business intelligence that facilitates action - basically understanding customers and selling to them. And biggest in the data side of things has to be Tesco. I read this article (http://www.businessweek.com/globalbiz/content/dec2008/gb20081229_497909.htm?link_position=link1) just before the new year and it says exactly the same things. They understand their customers in great detail, so they can organise their stores appropriately, price their products competitively but profitably, and target offerings across channels. Data should also be considered for the B2B markets as well. I believe your decision maker research shows similarly that messages need to be targeted and timely, so maybe the big priority for B2B in 2009 is a clear and focused data strategy. This article is really interesting but I’d go further and say that, in essence, the five bullet points can really be summarised down to just the last one: business intelligence that facilitates action – basically understanding customers and selling to them.
And biggest in the data side of things has to be Tesco. I read this article (http://www.businessweek.com/globalbiz/content/dec2008/gb20081229_497909.htm?link_position=link1) just before the new year and it says exactly the same things. They understand their customers in great detail, so they can organise their stores appropriately, price their products competitively but profitably, and target offerings across channels.
Data should also be considered for the B2B markets as well. I believe your decision maker research shows similarly that messages need to be targeted and timely, so maybe the big priority for B2B in 2009 is a clear and focused data strategy.

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