http://blog.themarketingpractice.com/leadgenengine/7-critical-success-factors-for-lead-generation 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.themarketingpractice.com/leadgenengine/7-critical-success-factors-for-lead-generation/comment-page-1#comment-363 Steven Woods Tue, 20 Jan 2009 16:52:44 +0000 http://blog.themarketingpractice.com/?p=529#comment-363 100% agreed - the first thing is data; if you don't have your data clean, consistent, and high quality, it will be difficult to manage the segmentation, personalization, lead scoring, and lead routing you will need to be successful. Secondly, you need to think about not just whether a buyer is the right person (right exec, right industry, etc), but whether they are ready to buy (right timing). If they are not ready yet, quality content to nurture them over time is key. 100% agreed – the first thing is data; if you don’t have your data clean, consistent, and high quality, it will be difficult to manage the segmentation, personalization, lead scoring, and lead routing you will need to be successful. Secondly, you need to think about not just whether a buyer is the right person (right exec, right industry, etc), but whether they are ready to buy (right timing). If they are not ready yet, quality content to nurture them over time is key.

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