Comments on: Is web 2.0 useful for the B2B marketer? http://blog.themarketingpractice.com/leadgenengine/is-web-20-useful-for-the-b2b-marketer 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Bailey http://blog.themarketingpractice.com/leadgenengine/is-web-20-useful-for-the-b2b-marketer/comment-page-1#comment-10 Chris Bailey Wed, 17 Sep 2008 12:57:56 +0000 http://www.tmpsvr3.co.uk/blog/?p=78#comment-10 The challenge with creating corporate communities is almost in the statement: you can't instantly create a community. A community is built around people working together more efficiently and for better results. Creating a mutual exchange doesn't happen an overnight. This said, there are quite a few examples of organisations (some very large) that have implemented collaborative and social networking technologies with great efficacy. Corporate social communities are as much about a change in mindset as they are in better technology to enable it. Collaborative technologies such as Sharepoint enable the community - people give it life. The challenge with creating corporate communities is almost in the statement: you can’t instantly create a community. A community is built around people working together more efficiently and for better results. Creating a mutual exchange doesn’t happen an overnight.

This said, there are quite a few examples of organisations (some very large) that have implemented collaborative and social networking technologies with great efficacy. Corporate social communities are as much about a change in mindset as they are in better technology to enable it. Collaborative technologies such as Sharepoint enable the community – people give it life.

]]> By: Lindsay Willott http://blog.themarketingpractice.com/leadgenengine/is-web-20-useful-for-the-b2b-marketer/comment-page-1#comment-8 Lindsay Willott Mon, 15 Sep 2008 14:16:31 +0000 http://www.tmpsvr3.co.uk/blog/?p=78#comment-8 It's an interesting point. I think there's a difference between trying to create a community and tapping into one that already exists. The people who buy your products or services probably won't see themselves as part of the "customers of companyX" community - but they will see themselves as part of a community of peers somewhere. It's understanding the audience, then finding those communities and being a part of them that's the key. You've then got to have something to add - and it needs to be something valuable. If you develop ERP systems or offer HR consulting services a community somewhere will be interested. But not in your marketing messages - only in how what you are saying will directly affect them. It’s an interesting point. I think there’s a difference between trying to create a community and tapping into one that already exists. The people who buy your products or services probably won’t see themselves as part of the “customers of companyX” community – but they will see themselves as part of a community of peers somewhere. It’s understanding the audience, then finding those communities and being a part of them that’s the key.

You’ve then got to have something to add – and it needs to be something valuable. If you develop ERP systems or offer HR consulting services a community somewhere will be interested. But not in your marketing messages – only in how what you are saying will directly affect them.

]]> By: David Barrett http://blog.themarketingpractice.com/leadgenengine/is-web-20-useful-for-the-b2b-marketer/comment-page-1#comment-7 David Barrett Mon, 15 Sep 2008 13:50:44 +0000 http://www.tmpsvr3.co.uk/blog/?p=78#comment-7 I agree with your point about whether senior decision makers at big companies comment on blogs. My experience is that they often don't. I also agree that blogs are a very useful way of spreading rapidly updated content across the web so that it can be found by those looking for such content. I am in two minds however, about whether it's sensible for companies to try to create online communities or not. I hear a lot of talk about this, but I'm wouldn't have thought it possible create a community online without the beginnings of that community already being in existence offline? I agree with your point about whether senior decision makers at big companies comment on blogs. My experience is that they often don’t. I also agree that blogs are a very useful way of spreading rapidly updated content across the web so that it can be found by those looking for such content.

I am in two minds however, about whether it’s sensible for companies to try to create online communities or not. I hear a lot of talk about this, but I’m wouldn’t have thought it possible create a community online without the beginnings of that community already being in existence offline?

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