http://blog.themarketingpractice.com/leadgenengine/the-true-value-of-it 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.themarketingpractice.com/leadgenengine/the-true-value-of-it/comment-page-1#comment-20 Oliver Brophie Tue, 23 Sep 2008 08:41:58 +0000 http://blog.themarketingpractice.com/?p=213#comment-20 We need to work harder to quantify the value of IT in terms like these. It would greatly improve our chances of building a better business case when trying to sell and market to financial companies. We need to work harder to quantify the value of IT in terms like these. It would greatly improve our chances of building a better business case when trying to sell and market to financial companies.

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