Comments on: Where does it hurt? http://blog.themarketingpractice.com/leadgenengine/where-does-it-hurt 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Lydia Fletcher http://blog.themarketingpractice.com/leadgenengine/where-does-it-hurt/comment-page-1#comment-17 Lydia Fletcher Thu, 18 Sep 2008 16:11:48 +0000 http://blog.themarketingpractice.com/?p=110#comment-17 But is their handwriting as bad as most doctors'? I think that the last sentence in <a href="http://marketinginteractions.typepad.com/marketing_interactions/2008/09/interpretation.html" rel="nofollow">this post</a> really makes a good point: we can't expect people to leave their personal feelings at home when they go to work. But is their handwriting as bad as most doctors’?

I think that the last sentence in this post really makes a good point: we can’t expect people to leave their personal feelings at home when they go to work.

]]> By: Jennie Frost http://blog.themarketingpractice.com/leadgenengine/where-does-it-hurt/comment-page-1#comment-13 Jennie Frost Wed, 17 Sep 2008 17:02:29 +0000 http://blog.themarketingpractice.com/?p=110#comment-13 On the other hand, couldn't you say that the ability to diagnose the problem and propose the answer is one thing that B2C marketers are swifter and more efficient at than us B2B folk? They've got the textbooks, the processes, the Planning (with a capital P)... ...also, like doctors, they tend not to mix well outside their own setting! On the other hand, couldn’t you say that the ability to diagnose the problem and propose the answer is one thing that B2C marketers are swifter and more efficient at than us B2B folk? They’ve got the textbooks, the processes, the Planning (with a capital P)…

…also, like doctors, they tend not to mix well outside their own setting!

]]> By: Paul Everett http://blog.themarketingpractice.com/leadgenengine/where-does-it-hurt/comment-page-1#comment-12 Paul Everett Wed, 17 Sep 2008 16:58:45 +0000 http://blog.themarketingpractice.com/?p=110#comment-12 Couldn't agree more. And it's more than the usual trite "start with the audience". You have to "middle with the audience" and "end with the audience" too. It's the great thing about this job - the chance to influence, even in the smallest possible way, how someone you've never met will spend their day. Kind of like letting Derren Brown loose on the whole population! Couldn’t agree more. And it’s more than the usual trite “start with the audience”. You have to “middle with the audience” and “end with the audience” too. It’s the great thing about this job – the chance to influence, even in the smallest possible way, how someone you’ve never met will spend their day. Kind of like letting Derren Brown loose on the whole population!

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