Comments on: Conversations about content marketing http://blog.themarketingpractice.com/marketing-mit/conversations-about-content-marketing 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Sat, 10 Jul 2010 22:14:09 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Koch http://blog.themarketingpractice.com/marketing-mit/conversations-about-content-marketing/comment-page-1#comment-4660 Chris Koch Fri, 29 Jan 2010 16:01:46 +0000 http://blog.themarketingpractice.com/?p=1208#comment-4660 Hi Paul, Great advice on how to put the content plan into action. A few things I would add to what Paul says is to make sure that you have content targeted to each stage of the buying process as well as timely content. And be sure to reuse your content in different ways--cut a longer piece into shorter ones, create a Webinar from a white paper, etc. Thanks! Chris Koch @ckochster Hi Paul,

Great advice on how to put the content plan into action. A few things I would add to what Paul says is to make sure that you have content targeted to each stage of the buying process as well as timely content. And be sure to reuse your content in different ways–cut a longer piece into shorter ones, create a Webinar from a white paper, etc. Thanks!

Chris Koch
@ckochster

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