Here’s the great campaign for today (the link is at the end of the post). It’s by DDB and Philips, for the latter’s cinema screen TV. It’s also the follow-up to the Cannes Gold Lion winner and much loved one shot sequence – Carousel (below).

The basic premise is this — if you have one story and one simple piece of dialogue, how many ways can you tell the story? For this exercise, the creative team took five leading directors and created five very different films. All of them were underlined by the message – ‘There are millions of ways to tell a story. There’s only one way to watch one.’

And I’d say the same thing to you, the nature of our business means that we, more often than not, push very similar products and messages to our clients. Yet there are always news ways to say things or new ways of making the familiar different. We just have to think of them

I won’t say much more about these, just have a look, turn the sound up and the ambilight on and pick your favourite (mine’s the one with the robot).

http://www.cinema.philips.com/gb_en/