Here’s the last great campaign in this run and it only seems fair that I choose something technology-focused for all you purists out there.

Today’s example is from HP and its recent ‘Let’s do Amazing’ campaign. Starring Rhys Darby (funny man) as well as Dr. Dre and a few other HP users, the ads are designed to look at one man’s incompetence with technology and how HP can really transform the everyday tasks of consumers and businesses. I’ve linked to a few videos below to give you a bit of choice, but they’re all pretty short and worth a look.

http://www.youtube.com/watch?v=hhqi5QgEr9c (Here’s the internal launch video to get the HP team inspired… hmm)

http://www.youtube.com/watch?v=t7rv1CsXkHI (Dr. Dre)

http://www.youtube.com/watch?v=Yu8Re1mpB8M (HP Labs)

http://www.youtube.com/watch?v=-fb-6k5sn8Q (UPS Delivery)

http://www.youtube.com/watch?v=4jymYv2EvsQ (DreamWorks)

I think the ads definitely grab your attention because of the way they are made, but do they make you think ‘I should buy HP’?

As a tagline ‘Let’s Do Amazing’ sounds inspiring, but the examples provided don’t necessarily showcase the groundbreaking innovation that makes HP different from other suppliers out there.

Are there other scenarios where HP products can / could make a difference and therefore set the character-led ads and the HP products apart from the field?

It might not be the most immediate field to bring to mind, but HP do some good work in the healthcare sector with Electronic Medical Records and Picture Archiving and Communications Systems and so my suggestion would be using an example from here…

Let’s take Rhys through the hospital, where his entry card ensures his details are recognised on arrival and his appointment and department shown on the board in reception. Let’s show doctors doing their rounds with the latest touch-screen tablet computers where they can bring up individual patient records in an instant.

Potentially it’s an example a bit more worthy of the line ‘Let’s Do Amazing’ and is a clear showcase of pushing the boundaries to improve patient response times and medical treatment.

Just a thought…