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	<title>Comments on: Web 2.0: finally forcing the B2B world to create great content</title>
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	<link>http://blog.themarketingpractice.com/marketing-mit/web-20-how-b2b-marketing-content-was-meant-to-be</link>
	<description>10 years, 10,000 campaigns: B2B marketing strategies that really drive sales</description>
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		<title>By: Christopher Bailey</title>
		<link>http://blog.themarketingpractice.com/marketing-mit/web-20-how-b2b-marketing-content-was-meant-to-be/comment-page-1#comment-18</link>
		<dc:creator>Christopher Bailey</dc:creator>
		<pubDate>Thu, 18 Sep 2008 16:25:10 +0000</pubDate>
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		<description>I&#039;d agree with this. Its often the case that it&#039;s easier to recall a failure than a success. Gary Levitt from Marketing Profs made a similar point in his article http://www.marketingprofs.com/8/email-marketing-disobedience-levitt.asp where he looks at the six key things to do in a marketing newsletter and why you mustn&#039;t do them.</description>
		<content:encoded><![CDATA[<p>I&#8217;d agree with this. Its often the case that it&#8217;s easier to recall a failure than a success. Gary Levitt from Marketing Profs made a similar point in his article <a href="http://www.marketingprofs.com/8/email-marketing-disobedience-levitt.asp" rel="nofollow">http://www.marketingprofs.com/8/email-marketing-disobedience-levitt.asp</a> where he looks at the six key things to do in a marketing newsletter and why you mustn&#8217;t do them.</p>
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