Comments on: Where the banks lead… http://blog.themarketingpractice.com/marketing-mit/where-banks-lead 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: David van Schaick http://blog.themarketingpractice.com/marketing-mit/where-banks-lead/comment-page-1#comment-485 David van Schaick Tue, 07 Apr 2009 12:13:53 +0000 http://blog.themarketingpractice.com/?p=796#comment-485 Read an interesting article on FT.com recently (http://www.ft.com/cms/s/0/7e17e910-9efc-11dd-98bd-000077b07658.html?nclick_check=1) which outlines the arguments behind a drive for greater retail-customer focus for banks to help support liquidity. The article goes on to explore the arguments about why CRM has failed to deliver on its - admittedly rather grand - promises and has some of the commonly used language about customer-centricity and the need to understand lifetime value of customers. Useful overview. Read an interesting article on FT.com recently (http://www.ft.com/cms/s/0/7e17e910-9efc-11dd-98bd-000077b07658.html?nclick_check=1) which outlines the arguments behind a drive for greater retail-customer focus for banks to help support liquidity. The article goes on to explore the arguments about why CRM has failed to deliver on its – admittedly rather grand – promises and has some of the commonly used language about customer-centricity and the need to understand lifetime value of customers. Useful overview.

]]> By: Steve Ball http://blog.themarketingpractice.com/marketing-mit/where-banks-lead/comment-page-1#comment-418 Steve Ball Mon, 16 Mar 2009 21:53:51 +0000 http://blog.themarketingpractice.com/?p=796#comment-418 The Halifax's latest ad sticks to the same theme - all the people in the bank working to support each and every customer. And the message is something like 'We will give you £5 each month if you save £x with us'. It sounds a lot like paying interest, but they seem to be avoiding complex words like that. The days of banks trying to create clever products are well and truly over! I guess if you are trying to sell to banks, it means you need to stop being too clever too! The Halifax’s latest ad sticks to the same theme – all the people in the bank working to support each and every customer. And the message is something like ‘We will give you £5 each month if you save £x with us’. It sounds a lot like paying interest, but they seem to be avoiding complex words like that. The days of banks trying to create clever products are well and truly over!

I guess if you are trying to sell to banks, it means you need to stop being too clever too!

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