Comments on: Your chance to ask the UK’s leading IT analyst a question… http://blog.themarketingpractice.com/marketing-mit/your-chance-to-ask-the-uks-leading-it-analyst-a-question 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Thu, 02 Feb 2012 23:24:48 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: David Wheatley http://blog.themarketingpractice.com/marketing-mit/your-chance-to-ask-the-uks-leading-it-analyst-a-question/comment-page-1#comment-535 David Wheatley Wed, 15 Apr 2009 22:34:49 +0000 http://blog.themarketingpractice.com/?p=906#comment-535 I take the cloud point - but I'd be interested in some views that look beyond the short-mid term. If cloud is all about how you access IT, is there potential for even bigger developments in hardware devices that will take us all by suprise and drive new areas of growth? (mind-reading PCs for example, or RFID tags that change with time...) I take the cloud point – but I’d be interested in some views that look beyond the short-mid term. If cloud is all about how you access IT, is there potential for even bigger developments in hardware devices that will take us all by suprise and drive new areas of growth? (mind-reading PCs for example, or RFID tags that change with time…)

]]> By: Sarah Khan http://blog.themarketingpractice.com/marketing-mit/your-chance-to-ask-the-uks-leading-it-analyst-a-question/comment-page-1#comment-534 Sarah Khan Wed, 15 Apr 2009 22:29:04 +0000 http://blog.themarketingpractice.com/?p=906#comment-534 Having seen Richard's view that spending growth in IT will be based around cloud propositions, my questions would be about how he sees that shifting the sales and marketing needs of IT players. Does it finally mean that decisions will be taken by users rather than IT? (there are lots of stories about salesforce.com in this way, but suprisingly little evidence of it when you get to the large enterprise space) What would the knock-on effect be? (You can't imagine one salesperson convincing 1,000 users in an organisaton - wouldn't it mean a bigger role for marketing?) All the talk of 'the cloud' must surely be confusing to buyers - with different IT suppliers taking up a range of potential positions. How does Richard think that buyers are going to make sense of this all? What can suppliers do to help? Having seen Richard’s view that spending growth in IT will be based around cloud propositions, my questions would be about how he sees that shifting the sales and marketing needs of IT players.

Does it finally mean that decisions will be taken by users rather than IT? (there are lots of stories about salesforce.com in this way, but suprisingly little evidence of it when you get to the large enterprise space) What would the knock-on effect be? (You can’t imagine one salesperson convincing 1,000 users in an organisaton – wouldn’t it mean a bigger role for marketing?)

All the talk of ‘the cloud’ must surely be confusing to buyers – with different IT suppliers taking up a range of potential positions. How does Richard think that buyers are going to make sense of this all? What can suppliers do to help?

]]>