“We’re running an event for CIOs.”
“We want meetings with CIOs.”
“We only want to send the high-value DM to CIOs.”
Enough with that.
You may have read about the series we’ve put together looking at the forgotten IT audience.
In this feature, we’re looking at the IT Operations Director (similar and sometimes inter-changeable job title to the Head of Service Delivery or the Head of IT Infrastructure). After all, they’re the ones who often make the buying decision, and then have to work with it – and are ultimately accountable when anything goes wrong.
The IT Operations Director is responsible for the entire IT infrastructure and the overall task of ‘keeping the lights on’.
So, why aren’t we talking to them more?
A little bit of love
The IT Operations Director is likely to be responsible for the support desk. Have Head of IT Security on their case. And be facing demands from the App Development Director for a more agile infrastructure. With so much on their plate, it’s time marketing refocused its attention on giving these people some attention.
The great thing about the role (for us marketers, anyway) is that it covers nearly everything related to IT, and with a more hands-on approach than the CIO. So where a ‘this will make your life easier’ message might not work with the CIO, it could resonate at a much deeper level with the IT Operations Director.
Watch our SlideShare presentation to really get under the skin of the IT Operations Director (what they’re responsible for, who they interact with, what they care about and how they spend their days).