B2B Marketing has published an overview of our lead nurturing programme for Oracle’s Supply Chain Management solutions. The programme won the ‘Best Lead Nurturing Initiative’ award at last month’s B2B Marketing Awards in London.

We had a great night at the awards – The Marketing Practice was a finalist for Agency of the Year, and our own Sales & Marketing Forum (a series of events for our senior clients) was runner-up for ‘Best Live Initiative’ (beaten only by Lloyds TSB).

A brief summary of the write-up of our Oracle lead nurturing programme:

“Oracle’s campaigns for its Supply Chain Management (SCM) business aimed to generate UK sales of SCM solutions to both existing Oracle customers and net-new accounts. Webinars, live events and direct mail resulted in a ROMI of some 65:1.”

“The campaigns sought to align sales and marketing in a nurturing programme, combining the strengths of sales (deep close relationships with customers); with those of marketing, by taking a cross-account view with the ability to offer an enlarged ‘footprint’ for sales – through content, events and insight that are relevant to target business contacts, tailored based on their behaviour and past intelligence.”

That would be us then…

When we started this blog we had a few rules. One of which was “no blatant self promotion”. We hope that, for one night only, you can forgive us for breaking it! 

Last night we won Best Marketing Communications Agency at the B2B Marketing Awards. The largest B2B marketing event in the world outside the US, this prestigious awards ceremony took place at the fabulous Emirates Stadium in London.

We were absolutely bowled over to have won the award – a testament to the dedication, talent and thoughtfulness of our wonderful team. We are proud to work with all of you, thank you.

We also are extremely lucky to have been supported at the event by our clients – all of them true marketing professionals, whose vision and determination to undertake efficient and effective marketing inspires us daily.

So congratulations to everyone at The Marketing Practice, and to all of our clients and friends who have helped us to achieve this. 

And if you’re passing the Eyston Arms today, pop on in – we’ve got a hair of the dog with your name on it.