Continuous Customer Capture » Business process innovation http://blog.themarketingpractice.com 10 years, 10,000 campaigns: B2B marketing strategies that really drive sales Wed, 28 Jul 2010 12:22:29 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The FT’s view on the next cycle of IT value creation http://blog.themarketingpractice.com/itboomhunter/the-fts-view-on-the-next-cycle-of-it-value-creation http://blog.themarketingpractice.com/itboomhunter/the-fts-view-on-the-next-cycle-of-it-value-creation#comments Fri, 31 Oct 2008 17:17:30 +0000 Lindsay Willott http://blog.themarketingpractice.com/?p=325 An article by Paul Taylor in the FT recently claims that companies have spent too much on propping up and maintaining existing systems for ever-decreasing productivity gains. He argues, with the support of a recent PwC report, that the next cycle of IT value creation will lay in the function’s ability to support business process innovation.

“IT innovation is the chief casualty of this preoccupation with system maintenance. In 2007, only 13 per cent of the average IT budget supported innovation in business processes or products. The remaining 87 per cent disappeared into the black hole of general maintenance and upkeep.”

“The PwC report suggests that the ability of chief information officers and IT managers to break these long established spending patterns and support business process innovation instead, will be the most important factor for improving IT value and productivity.”

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