I’m delighted to be able to give readers of this blog first sight of the topic and speakers for our next Sales & Marketing Forum event.

Peep Show: Your Marketing from the Buyer’s Point of View will feature real, live IT buyers speaking about what it’s like being targeted by technology and services companies.

Our panel for this S&M Forum includes Claire Myerson, Information Technology Solutions Director from Wyeth Pharmaceuticals and Keith Mitchell, former Global Head of Shared Infrastructure, Reuters. Both will be discussing the following…

  • What does your audience think of supplier marketing? (How do experiences vary by stage of the purchase cycle?)
  • What is the most useful information you could give them? (When and how do they want to receive it?)
  • What are the effects of different blends of short-term and long-term marketing activity?
  • What is the buyer’s view on the ways that a supplier’s marketing and sales teams can best work together? 

    • If you would like to receive a formal invitation to the event, please go to the S&M Forum website and register your interest. The event is free but only open to qualifying individuals: senior marketers and salespeople in major IT, Consulting and Outsourcing organisations.