-Richard Holway’s “State of the ICT Nation” PDF download from the excellent TechMarketView, covering where ICT has been and what will happen next. (free and no registration required)

 -The New Power Couple by Peppers & Rogers.  Getting better synergy between sales and marketing – a framework for good strategy and process. Good thinking in here, even though it does lean somewhat to the technology side in places. (registration required, but free)

-McKinsey’s most popular interviews of 2008 - especially the interview with the head of Global Business Services at P&G about how to make the back office a strategic partner and the “Crafting a message that sticks” interview with Chip Heath on the keys to effective communication.

-Marketing Prof’s piece B2B Lead Generation: Marketing ROI & Performance Evaluation Study - why lead quality is critical to improved ROI. Makes a strong case for lead nurturing activity and a closer link between sales and marketing, as argued here. Registration is required but the link above takes you straight to a free, non-registration article that covers the salient points in good detail.