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	<title>Continuous Customer Capture &#187; telcos</title>
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	<description>10 years, 10,000 campaigns: B2B marketing strategies that really drive sales</description>
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		<title>IDC says cloud providers can learn from telcos</title>
		<link>http://blog.themarketingpractice.com/itboomhunter/idc-says-cloud-providers-can-learn-from-telcos</link>
		<comments>http://blog.themarketingpractice.com/itboomhunter/idc-says-cloud-providers-can-learn-from-telcos#comments</comments>
		<pubDate>Tue, 09 Jun 2009 08:45:27 +0000</pubDate>
		<dc:creator>Lindsay Willott</dc:creator>
				<category><![CDATA[IT Boom Hunter]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[telcos]]></category>

		<guid isPermaLink="false">http://blog.themarketingpractice.com/?p=1002</guid>
		<description><![CDATA[IDC said this week that its research shows cloud providers can utilise the telecommunications world&#8217;s proven approach for charging to help &#8220;monetise&#8221; the service. The research firm also claims that certain billings software vendors are already well placed to support cloud providers through their telco billings offerings.
&#8220;Leveraging a system to put a value on the transaction – &#8220;rate&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.idc.com/getdoc.jsp?containerId=prUS21869609">IDC said this week</a> that its research shows cloud providers can utilise the telecommunications world&#8217;s proven approach for charging to help &#8220;monetise&#8221; the service. The research firm also claims that certain billings software vendors are already well placed to support cloud providers through their telco billings offerings.</p>
<p>&#8220;Leveraging a system to put a value on the transaction – &#8220;rate&#8221; in telecom language – will be a critical first step for cloud computing infrastructure projects.&#8221; says IDC. It argues that telecom billing vendors like Amdocs, Comverse, Convergys, CSG, Intec, LHS and Oracle include rating as a core component of a holistic billing system, which also includes capabilities such as customer care, partner billing, promotions, and payments and collections. </p>
<p>&#8220;The business and consumer experiences of complex bills for technology services is often tightly associated with voice and, increasingly, data services, thereby making the telecommunications example instructive. A new generation of business and consumer customers mean that cloud providers need to take a critical look at the options.&#8221;</p>
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