April 2nd’s New York Times reported the then-growing rumour that IBM was to buy Sun Microsystems for $7bn. The deal could easily increase IBM’s hold on some key hardware and software markets, especially as regards datacentres. However, reports out late yesterday suggested that the deal had collapsed after Sun’s board ”balked” at reduced offer and IBM withdrew it.
The Marketing Practice builds lead generation and sales enablement programmes for clients including Fujitsu, Microsoft, Oracle and Chordiant.
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